We all have friends. Some are true friends, some are not. As the saying goes, "A friend in need is a friend indeed", at times you just need to test it out to be sure. ;-)
That's exactly the basis of the latest Carlsberg Video Ads that went viral. I noticed that recently commercials adopted reality show concept quite a fair bit which I can understand that audience like genuine action/reaction from the common people instead of actors/actresses. The previous such ads which I like most is from Coke Zero - Unlock the Bond In You.
Are you ready to test your friend the Carlsberg way? Watch it and let me know your view.